Job Summary:
We are looking for a Marketing Officer responsible for developing business opportunities, strengthening dealer and customer relationships, and executing ATL & BTL marketing activities to support sales growth and brand visibility.
Key Responsibilities:
- Develop and execute ATL and BTL marketing activities in the assigned market.
- Identify new business opportunities and potential customers/dealers.
- Manage and strengthen relationships with dealers, distributors, fabricators, contractors, architects and institutional customers.
- Plan and execute promotional activities, dealer meets, product demonstrations, exhibitions and local marketing campaigns.
- Conduct market visits to understand market trends, competitor activities, pricing and customer requirements.
- Support the sales team in achieving monthly and annual business targets.
- Coordinate with internal teams for marketing campaigns, promotional materials and product launches.
- Prepare regular reports on market activities, customer visits, lead generation and competitor analysis.
- Monitor the effectiveness and ROI of BTL promotional activities.
- Generate leads through field marketing, events, customer engagement and other promotional channels.
- Ensure proper implementation of company branding and promotional guidelines.
- Travel extensively within the assigned territory as required.
Required Skills & Experience
- 7-12 years of experience in Marketing / Sales & Marketing, preferably in Steel, Building Materials, Paints, Construction or related industries.
- Mandatory exposure to ATL and BTL activities.
- Good understanding of dealer/distributor management and market development.
- Strong communication, negotiation and interpersonal skills.
- Good knowledge of local market and customer handling.
- Ability to independently plan and execute marketing activities.
- Willingness to travel extensively.
- Basic knowledge of MS Excel, PowerPoint and reporting tools.
Preferred Candidate Profile
- Experience in B2B marketing and channel/dealer marketing will be preferred.
- Candidates from steel, color-coated steel, roofing, paints or construction-material industries will have an advantage.
- Strong field orientation with a result-driven approach.
- Should be comfortable coordinating with multiple stakeholders.
Key Performance Indicators (KPIs):
- Lead generation and conversion
- New dealer/customer acquisition
- Sales contribution from marketing activities
- ATL/BTL activity execution
- Dealer and customer engagement
- Market coverage and competitor tracking
- Marketing campaign effectiveness
- Achievement of assigned business targets
